What happens to the 50% you don't donate?

Ever wonder what we do with the 50% of our profits we don’t donate? We’re buying an island! Just kidding. The more our business grows, the more we can donate and the more impact we can have. That’s why we invest almost all of the other 50% into growing the company. We plan to open more distribution centres, hire more talented people, develop new products and find more innovative ways to improve our existing ones – all to make sure we’re around for the next 33 years and beyond. On top of growing our business, it’s incredibly important for us to prove our profit-for-purpose business model can work. The more people see this, the more social enterprises like ours can get off the ground and do great things!

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